According to The Information, Apple is working to improve Spotlight search but is still a few years away from introducing a search engine that can compete with Google. According to the paywalled research, Apple's search technology is suffering from losing talent to Google. By purchasing the machine learning firm Laser-like, created by three former Google search engineers, in 2018, Apple aimed to support the creation of a web search engine. The company's technology suggested websites based on user preferences and browsing history. The inventors of Laser-like have now joined Google again.
Detailed Information
Apple's search team is in charge of Spotlight, Siri Suggestions, and any responses that Siri provides, despite the fact that the company does not have its own search engine. At least 200 individuals work for the team.
A short report from The Information (via
9to5Mac) examines Apple's continued effort to build internal search capabilities but paints a bleak image of the introduction of a direct Google search competitor. The report's sources claim that an Apple search engine cannot feasibly launch over the next four years, even if it does. Srinivasan Venkatachary, a co-founder of Laser-like, had accepted the position of senior director for Apple's search team, where he assisted in overseeing at least 200 workers.
This team is in charge of creating features for tools like Siri Suggestions and Spotlight and responses from the Siri voice assistant itself. When working for Apple, Venkatachary was subordinate to John Giannandrea, a former Google employee who currently serves as the company's vice president of machine learning and artificial intelligence. Additionally, Venkatachary increased the size of the search department at Apple, emphasizing the appointment of several Google Search personnel.
Srinivasan Venkatachary, a co-founder of Laserlike, had accepted the position of senior director for Apple's search team, where he assisted in overseeing at least 200 workers. This group is in charge of coming up with features for applications like Spotlight and Siri Suggestions as well as responses for the Siri voice assistant itself. When working for Apple, Venkatachary was subordinate to John Giannandrea, a former Google employee who currently serves as the company's vice president of machine learning and artificial intelligence. Additionally, Venkatachary increased the size of the search department at Apple, emphasizing the appointment of several Google Search personnel.
Apple Annual Salary
But as today's report makes clear, Apple and Google work together and compete in the search market. Most significantly, Google pays Apple between $18 and $20 billion annually to continue being the default search engine for all Apple products.
