Meta launches ad-free subscription for Instagram and Facebook in Europe

By Ramsha Umer - Oct 31, 2023

There have been abundant ads on all the social media platforms for years. In a move to cater to users seeking an uninterrupted and ad-free experience Meta, the parent company, brings good news for social media users residing in Europe. The social media giants Instagram and Facebook have recently announced the launch of a paid subscription plan. The new offering allows users to enjoy their favorite platforms without the intrusion of advertisements at a sum of €9.99/month on the web or €12.99/month on iOS and Android.

Meta launches ad-free subscription for Instagram and Facebook in Europe

These ads help support the platforms financially but often disrupt the user experience and detract from the content being shared. With the introduction of the paid ad-free subscription, Meta aims to provide an option for European users who are willing to pay a premium for an uninterrupted social media experience. The subscription plan, which is available for both Instagram and Facebook, promises to remove all ads from the user's feed, ensuring a seamless browsing experience. Users will no longer have to worry about being interrupted by sponsored posts or promotional content. Instead, they can focus on connecting with friends, sharing meaningful moments, and engaging with the content that matters to them.

This new offering from Meta comes as no surprise, as many other popular platforms have already introduced paid ad-free options. Companies like X (Twitter), YouTube, and Spotify have successfully implemented similar subscription models. The company offers subscriptions to concern European Union rules and data privacy rules set by European data laws. It also presents an opportunity for Meta to diversify its revenue streams and reduce its dependence on ad revenue alone.

As social media continues to evolve, it is important for platforms like Instagram and Facebook to adapt to the changing needs and preferences of their user base. Whether or not this new offering will be widely embraced remains to be seen, but it certainly offers a glimpse into the future of social media monetization.


Ramsha Umer

Ramsha is a tech writer and a blogger with a degree of Masters in English Literature. A passionate writer who loves to weave words to produce engaging content about technology, books, lifestyle, and fashion. She is a reader by heart so whenever she isn’t writing, you can find her reading her favorite books.