OPPO and OnePlus have signatured another strategic partnership

OnePlus has been in the tech business for nine years and has produced competitive smartphones. The emerging company celebrated its 9th anniversary on Saturday. The event unveiled several pieces of news, and tech geeks got to know its upcoming plans.

As the event poster tagline, “New direction, new action, new future,” the revealing announcements at the event portrayed the same. OnePlus and OPPO have announced a brand partnership in which OPPO will invest CNY 10 billion ($1.43 billion) in OnePlus until 2025. Through this announced partnership, the company has taken new directions to make significant decisions soon to bring smartphones with the latest technology.

Key features of the dual-brand strategy:

• The strategic partnership will make OnePlus the pioneer manufacturer of flagship smartphones.
• Similarly, it portrays that OnePlus products will not come up with extra charges and end up having zero net profit margin to ensure optimal quality products at varied price ranges.
• Another focal point includes “channel sharing,” that OnePlus will be exclusively available online in the over 5000 offline OPPO stores in its hometown, China. It will extensively increase the brand’s popularity among its local audience.
• Moreover, if any customer needs to repair his OnePlus smartphone, he can reach out to OPPO’s more than 1,000 service centers across the country to have the services.

• OPPO has added all the latest OnePlus smartphones and other products for sale on its official online platform in China.
• OnePlus community app has also been relaunched in its hometown so that it will guide more OnePlus customers. It will play a vital role in enhancing further conversations about the brand’s latest devices, schemes, and policies of the emerging company.

The recently announced binary brand strategy partnership is most likely to bring more business to both Chinese companies. A comparatively developed brand OPPO will yearly invest 3.3 billion CNY in OnePlus products, its marketing strategies, and as a service provider. At last Saturday's event, OPPO and OnePlus unveiled the overall inspiring outline of their partnership. However, we don't know whether the brands would share more details about the deal. It is expected that the highly anticipated partnership will result in improved phone and device quality, thus resulting in immense flourishing for the smartphone industry. Tech geeks around the globe have their eyes on the positive outcome of this business deal.