Samsung's Exynos CPUs have made its smartphones stand out for years. Recent reports have indicated that Samsung's strategy for mobile silicon may be shifting, which would put Exynos out of the limelight. A fresh industry report confirms concerns that Samsung would stop using Exynos CPUs in its devices.
The website appears to think Choi wants the new unit to start making its chips instead. There is some logic to the concept. Choi joined Samsung in 2016 after establishing himself at Qualcomm as a wireless chipsets authority. He is most likely the most qualified Samsung member to lead their team developing mobile SoCs.
The ordinary smartphone user doesn't stress much about smartphone speed, but the gap between Apple's finest and even the best Exynos SoCs is a vast abyss. According to rumors, the Galaxy S23 will be the first to use Snapdragon processors globally. If that's the case, Samsung is undoubtedly concerned about performance, and Choi may very well want Samsung's mobile devices.
MX probably established the AP solution development team so they could create their processors. Samsung System LSI, which creates logic chips like Exynos that MX employs in its Galaxy phones, already occupies a similar position. The MX Business is probably assembling its own team to create its own processors in the future.
The AP, which manages data communication and computation, is the most crucial part of the smartphone. It controls the handset's functionality and power usage. These are provided by a number of suppliers, including Qualcomm, Mediatek, Samsung System LSI, and Samsung's MX Business. However, due to complaints about the Exynos CPUs' performance in Galaxy phones, Samsung decided to only employ Qualcomm's Snapdragon in the Galaxy S23.
Exynos chips' subpar performance has been cited as the root of current problems with Galaxy phones. Because of this, Samsung has decided to only use Qualcomm's Snapdragon in the Galaxy S23. The APS used in iPhones, however, has frequently been demonstrated to outperform Samsung's Galaxy phones.
Users' dissatisfaction with Exynos chips and their efficacy, performance, and the thermal profile seems to be shared by Samsung's MX division. Thankfully, the department's idea to create its own SoCs is not a shot in the dark. Won-Joon Choi, the vice president in charge of this initiative, was employed by Qualcomm before joining Samsung in 2016. While there, he oversaw both the Technology Strategy team and the Flagship Product R&D team.
It is unclear whether Samsung will completely move away from Exynos chips in the future. Still, the company's aspirations to create its processors without the help of System LSI raise the possibility that a change is coming.
